We believe in innovations and technologies that let our planet take a breath. We travelled the world in search of a perfect solution in denim production - and we found it! In northern Italy, in a company, which has signed Greenpeace’s “Detox” protocol as one of the first denim producers in the world. This protocol obliges and confirms no release of toxic substances into the environment during textile production.

Our jeans (and a hat!) are crafted from recycled cotton and organic cotton mix. The denim fabric is produced in Italy using the most recent technology: Smart Indigo™ reduces CO2 emission by 90% during the dying process and using the power of ultrasound waves to wash away the excess color reduces water usage by 50%. The denim fabric is GRS, and Oeko Tex® certified.